Reis, RosanaMartins, DoraMontani, Francesco2023-07-212023-07-212023-07-15http://hdl.handle.net/10400.22/23295Organisations are, increasingly, facing an environment characterized by increasing global competition, changing market’s demands and high-velocity technical changes. The business landscape has been progressively changing to keep innovating and it's not just about technological advances. In this context, innovating is not an option, but an imperative of competitiveness. The profitability of an organisation and even their survival depend to a large extent on its capacity for innovation (Ellis et al., 2023; Jiménez-Jiménez & Sanz-Valle, 2008; Krammer, 2021; Yusof et al., 2023) The innovation process involves highly knowledge-intensive activities driven by collaboration, creativity, and individual commitment related to the achievement and maintenance of competitive advantage and performance (Jiménez-Jiménez & Sanz-Valle, 2008; Wikhamn et al., 2022). Innovation is a collective result of creative efforts of individuals through organisational policies in which employees’ creativity can be encouraged and facilitators of the implementation of innovative ideas in organisation (Chen & Huang, 2009; Ellis et al., 2023; Krammer, 2021).engInnovationHuman resources managementCreativityconference object