Castro, ConceiçãoFerreira, Fernanda A.2022-04-042022-04-042015978-989-99465-1-4http://hdl.handle.net/10400.22/20332Portuguese tourism has had a strong growth in the last few years, being Lisbon one of the cities that contributed to that boom. Indeed, Lisbon was one of the European cities that experienced a greater increase in international arrivals lately. According to the hedonic price method, a price of a good is related with the characteristics or the services it provides. Within this framework, the aim of this study, is to examine the effect of different hotel services and room attributes on hotel room rates in the city of Lisbon. Using the hedonic pricing method, hotel characteristics are decomposed and analyzed, giving us the perception of the impact of each hotel service and attributes on the room rates and the people’s willingness to pay for this. The independent variables were selected based on the literature review, between physical characteristics, services and location for 124 hotels in Lisbon city, from 3 to 5 stars. Moreover, consumer rating and value for money were considered. The results suggest that consumers rating, star rating, room size, business centre and free internet are significant variables to explain differences in predicted prices in Lisbon city. Another influential factor on Lisbon room rates is the distance from the hotel to the city centre, Rossio, and to the airport. The results enable to identify the attributes that are important to consumers and hoteliers and to which extent. This information can be used by hotel managers to define a price strategy, which attributes and services need to be upgraded and therefore be helpful in new investment decisions.engHotelsRoom ratesHotel characteristicsHedonic pricingLisbonconference object