Martins, HelenaDores, Artemisa Rocha2021-09-172021-09-172021Martins, H., & Dores, A. R. (2021). Fun and games: how to actually create a gamified approach to health education and promotion. In R. A. P. d. Queirós & A. J. Marques (Eds.), Handbook of research on solving modern healthcare challenges with gamification (pp. 258-278). IGI Global. https://doi.org/10.4018/978-1-7998-7472-09781799844720http://hdl.handle.net/10400.22/18402Gamification is a relatively new approach that allows the use of videogame design techniques in contexts that are originally not game related, including for the promotion and education of health outcomes. Gamification has been used in many contexts, but healthcare practices, wich include often boring, frustrating, or painful tasks, can especially benefit from the fun enjoyable games people play for entertainment purposes. Games can be helpful both promoting na increase in health knowledge and behaviors, as well as the positive emoticons elicited by health-related contentes and behaviors. This chapter begins by discussing the concept of gamification, the gamification toolbox, and gamer taxonomies and the diferente uses of gamification and game-based approaches in the healthcare contexto are explored, to figure out what the key sucess elements are and why this promising approach has yet to achieve its wide-spread potential use. (258-278)engbook part10.4018/978-1-7998-7472-0