Browsing by Author Martins, Francisco Vitorino
Showing results 1 to 8 of 8
| Issue Date | Title | Author(s) | Type | Access Type |
| 2013 | Corporate brand identity in higher education: a relational perspective | Barros, Teresa; Martins, Francisco Vitorino; Barandas-Karl, Hortênsia; Machado, Joana César | conferenceObject |  |
| 2012 | Corporate brand identity management in a technological faculty – how brand relationships influence students and companies reputations | Barros, Teresa; Martins, Francisco Vitorino; Barandas-Karl, Hortênsia | conferenceObject | |
| 2011 | Corporate brand identity management – proposal of a
new framework | Barros, Teresa; Martins, Francisco Vitorino; Barandas-Karl, Hortênsia | conferenceObject | |
| 2008 | Corporate brand identity – a conceptual redefinition | Barros, Teresa; Martins, Francisco Vitorino | conferenceObject | |
| 2009 | Identity – towards a conceptualization | Barros, Teresa; Martins, Francisco Vitorino; Barandas-Karl, Hortênsia | conferenceObject | |
| 2013 | O impacto da distância entre países na estratégia de marketing internacional: o caso das empresas subsidiárias portuguesas em Espanha | Antunes, Isabel Cristina Martins; Barandas-Karl, Hortênsia; Martins, Francisco Vitorino | article | |
| 2013 | The impact of national cultures on international marketing strategy and subsidiary performance of portuguese SME’s | Antunes, Isabel Cristina Martins; Barandas-Karl, Hortênsia; Martins, Francisco Vitorino | article | |
| 2007 | Using an integrative approach to assess brand identity | Barros, Teresa; Martins, Francisco Vitorino | conferenceObject | |
