Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.22/5795
Título: Media Brokerage: Agent-Based SLA Negotiation
Autor: Veloso, Bruno
Malheiro, Benedita
Burguillo, Juan Carlos
Palavras-chave: Agent-based brokerage platform
Service level agreements
Negotiation
Data: 2015
Editora: Springer International Publishing
Citação: Bruno Veloso; Benedita Malheiro; Juan Carlos Burguillo. Media Brokerage: Agent-Based SLA Negotiation, In New Contributions in Information Systems and Technologies, 575-584, ISBN: 978-3-319-16485-4. Cham: Springer International Publishing, 2015.
Relatório da Série N.º: Advances in Intelligent Systems and Computing;Vol. 353
Resumo: Media content personalisation is a major challenge involving viewers as well as media content producer and distributor businesses. The goal is to provide viewers with media items aligned with their interests. Producers and distributors engage in item negotiations to establish the corresponding service level agreements (SLA). In order to address automated partner lookup and item SLA negotiation, this paper proposes the MultiMedia Brokerage (MMB) platform, which is a multiagent system that negotiates SLA regarding media items on behalf of media content producer and distributor businesses. The MMB platform is structured in four service layers: interface, agreement management, business modelling and market. In this context, there are: (i) brokerage SLA (bSLA), which are established between individual businesses and the platform regarding the provision of brokerage services; and (ii) item SLA (iSLA), which are established between producer and distributor businesses about the provision of media items. In particular, this paper describes the negotiation, establishment and enforcement of bSLA and iSLA, which occurs at the agreement and negotiation layers, respectively. The platform adopts a pay-per-use business model where the bSLA define the general conditions that apply to the related iSLA. To illustrate this process, we present a case study describing the negotiation of a bSLA instance and several related iSLA instances. The latter correspond to the negotiation of the Electronic Program Guide (EPG) for a specific end viewer.
Peer review: yes
URI: http://hdl.handle.net/10400.22/5795
DOI: 10.1007/978-3-319-16486-1_56
ISBN: 978-3-319-16485-4
Versão do Editor: http://link.springer.com/chapter/10.1007/978-3-319-16486-1_56
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