Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.22/3645
Título: B2B platform for media content personalisation
Autor: Malheiro, Benedita
Foss, Jeremy
Burguillo, Juan Carlos
Palavras-chave: Media content personalisation
B2B brokerage
Multiagent system
Data: 2013
Editora: Politecnico di Milano
Resumo: This paper proposes a novel business model to support media content personalisation: an agent-based business-to-business (B2B) brokerage platform for media content producer and distributor businesses. Distributors aim to provide viewers with a personalised content experience and producers wish to en-sure that their media objects are watched by as many targeted viewers as possible. In this scenario viewers and media objects (main programmes and candidate objects for insertion) have profiles and, in the case of main programme objects, are annotated with placeholders representing personalisation opportunities, i.e., locations for insertion of personalised media objects. The MultiMedia Brokerage (MMB) platform is a multiagent multilayered brokerage composed by agents that act as sellers and buyers of viewer stream timeslots and/or media objects on behalf of the registered businesses. These agents engage in negotiations to select the media objects that best match the current programme and viewer profiles.
Peer review: yes
URI: http://hdl.handle.net/10400.22/3645
ISBN: 978-88-902405-5-3
Versão do Editor: http://www.euro-itv.org/program/proceedings
Aparece nas colecções:ISEP – DEE – Comunicações em eventos científicos

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