Utilize este identificador para referenciar este registo: http://hdl.handle.net/10400.22/10338
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dc.contributor.authorBaptista, Adriana-
dc.date.accessioned2017-10-11T13:57:32Z-
dc.date.available2017-10-11T13:57:32Z-
dc.date.issued2009-
dc.identifier.urihttp://hdl.handle.net/10400.22/10338-
dc.description.abstractThis text will present some research results about reading and visual processing of texts and pictures, and will discuss, supported by a rough typology for articulate texts of visual and verbal printed material (mixed, hybrid and fusional), the importance of visual semiotic systems in the transmission of information nowadays. We will try to show how and what we read in different kinds of hybrid texts, like those complex rhetorical texts used in printed advertising, by revealing, through a basic set of examples, how they promote the transmission of multiple kinds of pragmatic and emotional information.pt_PT
dc.language.isoporpt_PT
dc.rightsopenAccesspt_PT
dc.subjectVisual processingpt_PT
dc.subjectBimedia textspt_PT
dc.subjectAdvertising rhetorical complex textspt_PT
dc.subjectHybrid texts readingpt_PT
dc.titlePublicidade e textos híbridos: leitura de informações e impressõespt_PT
dc.typearticlept_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
degois.publication.firstPage437pt_PT
degois.publication.issue13pt_PT
degois.publication.lastPage460pt_PT
degois.publication.locationBragapt_PT
degois.publication.titleRevista Portuguesa de Humanidadespt_PT
degois.publication.volume1pt_PT
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