Please use this identifier to cite or link to this item:
Title: Publicidade e textos híbridos: leitura de informações e impressões
Author: Baptista, Adriana
Keywords: Visual processing
Bimedia texts
Advertising rhetorical complex texts
Hybrid texts reading
Issue Date: 2009
Abstract: This text will present some research results about reading and visual processing of texts and pictures, and will discuss, supported by a rough typology for articulate texts of visual and verbal printed material (mixed, hybrid and fusional), the importance of visual semiotic systems in the transmission of information nowadays. We will try to show how and what we read in different kinds of hybrid texts, like those complex rhetorical texts used in printed advertising, by revealing, through a basic set of examples, how they promote the transmission of multiple kinds of pragmatic and emotional information.
Appears in Collections:ESE - CLL - Artigos

Files in This Item:
File Description SizeFormat 
ART_AdrianaBaptista_2009_1.pdf2,2 MBAdobe PDFView/Open

FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex MendeleyEndnote Degois 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.